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BIO

This is Ophelia. It sounds like: oh-FEEL-yuh!

Chances are you'll stumble upon me at golf courses, tennis courts, or any given beach across the sunny stretches of California. I’m allergic to tuna fish, but salmon is okay!

I'm a professional product designer with a passion for using technology to improve the world through first principle’s thinking and problem-centric design.

I don’t make things just look well, I design things to work well!

2025 Updates:

This January, I’m honored to be the Judge at MIT Reality Hack 2025. Due to the LA Wildfire, there’s a special LA Emergency Response Track happening this year, focusing on designing XR/AI solutions to aid communities in rebuilding after the devastating impact of the LA wildfires. I’m so grateful to have witnessed such empathy and passion here. And hopefully, everything will get recovered soon.

Donation Link:

https://www.calfund.org/funds/wildfire-recovery-fund/

RESUME

EXPERIENCE

(2019 - 2024)

DELTA AIR LINES

Product Designer

Led the brainstorming, user research, and prototyping of VR lab project, and the Fly Delta app's live activities on iOS, providing AI-driven solutions for reshaping the future of travel and curb-to-gate experience. Created and optimized conducting product user interface (UI) and research (UX) for Delta's digital baggage tags, resulting in improving the efficiency of baggage retrieval user experience.


BINANCE

Managed the complete design process of Binance Academy, including product development, interface design, motion graphics design, user research, and creation of versatile multimedia content, leading to achieved 35% average Daily Active Users (DAU) growth and 7% retention rate increment.

Associate Design Specialist


Organized design system of BitMEX such as navigation menus, search boxes, tabs, and widgets for BitMEX transaction platform in the form of mobile App and website. Implemented UX research techniques and testing activities to assess professional traders’ behaviors. Designed the animation and illustrations to perform the new updates of the BitMEX Mobile App system in apple store in September 2022.

Product Designer

BITMEX


PricewaterhouseCoopers (PwC)

UI/UX Designer

Produced high-quality design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and animation videos for clients. Built storyboards to conceptualize motion graphic designs to accurately convey learning project plans for AWS management system introduction for internal training use.

TOOLS & SKILLS

SOFTWARES

DESIGN & PROTOTYPING

  • Figma

  • Rhino

  • TouchDesigner

  • Unity

  • Blender

  • Photoshop

  • InDesign

  • Illustrator

  • After Effects

  • Keyshot

Wireframing & User Flows

  • Sketch

  • FigJam

  • Adobe XD

KEY SKILLS

  • User Experience Design

  • User Interface Design (UI)

  • AR/VR Prototyping

  • Qualitative & Quantitative Research (UX)

  • Motion Design (2D & 3D)

  • Product Strategy

  • User Testing

EDUCATION

  • ArtCenter College of Design

    Master of Fine Arts - Media Design Practice

  • The Chinese University of Hong Kong

    Bachelor of Arts - Contemporary China Studies, Communication & Journalism

Brands & Clients

Binance

PricewaterhouseCoopers (PwC)

BitMEX

Swarovski

Delta Air Lines

AlphaSights

Graph Academy

Pernod Ricard

Contact

SOCIAL

Email

opheliachen1024@gmail.com